Always look cool.

Looking Cool GORUCK Style

GORUCK has 3 three rules:

Always look cool. Never get lost. And if you get lost, look cool.

Now those shorts in the picture above clearly cover me for the looking cool part, or so I thought.

When I first heard the three rules I thought they were just meant to be kinda funny, but upon listening to Jason McCarthy, a former Green Beret and the founder of GORUCK, explain them there is deep meaning in always looking cool. How you present yourself makes a difference to how you act and how others act around you.

You are always going to be faced with situations that suck. You can chose to embrace the the suck, or be miserable. As stated previously on this site, you will always get to choose how you react to something. If you are faced with a bad situation or are upset, or frustrated force yourself to keep your cool. Even if its just on the outside.

For example, if you are in the middle of a workout, and you realize you have put on too much weight, or your hand starts to hurt, or you just failed on a snatch, smile. Or laugh. Put on a happy face. I have found it to be wildly motivating to laugh when the thought of “there is no way you can finish this” tries to creep into my head.

I have also found that the people around me are influenced by how I present myself. If I am laughing and smiling, they laugh and smile and push harder. If I’m sad and mopey, that stuff is really contagious.

Looking cool is not just about awesome shorts. Its about broadcasting a positive message that reaches everyone around you no matter what the circumstances. Pain is inevitable, suffering is a choice. Looking cool is choosing not to suffer. Ever. Lift yourself up, lift your team up. Always look cool.